KPBS: How Can Private Industry Help With San Diego’s Mobility Goals?

March 2, 2017 – Andrew Bowen reports – Much has been made of San Diego’s need for transit-oriented development — building dense housing and commercial space along public transit corridors. The keys for unlocking that kind of “smart growth” rest in the hands of city officials in charge of land use and zoning policy.

But Nicole Capretz, executive director of the nonprofit Climate Action Campaign, said the city’s climate plan cannot succeed without the buy-in of private industry.

“I actually think that those companies that are truly embedded into the community actually feel a broader purpose, and actually feel that it is part of their role to … help reduce our carbon footprint,” she said.

Not all employers have the resources to offer the kinds of biking and transit subsidies that Vertex gives its employees. Capretz said the city needs to talk with those companies about what they can do to encourage their employees to forgo driving. And, she said, the city can always lead by example.

“I’d love to see the mayor ride his bike to work once a week,” she said. “Something that, again, sets the right tone and signals a cultural shift, and signals that we are all in this together, and we all have to do our part.”

READ + WACTH the full story here (Nicole starts at minute 3:27):